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Together we Grow.

Relationship Goals

Be our partner. Wholesale is the heartbeat of what we do. Onyx is not some publicly traded company or a large firm of investors and venture capitalists. We’re baristas, roasters and cafe owners. We understand hospitality. Our hope is that our pursuit of quality coffee will help your business succeed. You'll find an entire team of professionals to help along your journey, each an industry leaders in their own field of expertise. Read below about what we can offer and let us know if you have questions.

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Meet Your Team

Award winning coffee professionals positioned to help your coffee program reach next level success and sustainability. Each facet of the hospitality industry is covered inside this elite group of industry pros. Click the name to read their bio or to contact them directly.

MEET

Andrea Allen

MEET

Jon Allen

MEET

Chaz Day

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Bear Soliven

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Lance Hedrick

MEET

Amie Raskin

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Leyf Sanford

MEET

Elika Liftee

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Dakota Graff

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Niki Weegens

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Jaxon Nash

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Morgan Eckroth

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Ted Rosenblatt

Andrea Allen

Co-Founder & Director of Hospitality & Management

Andrea has been working in the coffee industry since 2002. As much as she loves coffee, it's really the people in the industry that drew her in and kept her in. She works as the head of operations at Onyx. She's also the 2020 United States Barista Champion and 2022 World Barista Runner Up. In her spare time, she enjoys distance running, horseback riding, and spending time with Jon and their two daughters

US Barista Championship 2nd place 2016, 2017, 2019
US Barista Championship 5th place 2018
US Barista Champion 2020

Contact Andrea

Jon Allen

Co-Founder and CEO

Jon has wide range of experience across multiple facets of the Specialty Coffee and hospitality sector, along with a background in international travel for green coffee purchasing as well as extensive experience as a creative director in charge of branding direction, marketing, architecture and consulting for the hospitality industry. At heart, Jon is a visionary whose creativity in entrepreneurship work in tandem with a strong passion to understand how products, social environments, and digital assets impact people and their financial responsibility. He has also focused deeply on exploring the intersection of philosophy and communication in the way we serve others. Outside of his career, Jon is deeply invested in his family and community. Jon lives on a small farm in Northwest Arkansas with his wife, USBC winner Andrea Allen, and their two daughters, River and Abishai. He’s an admirer of British entertainment, avid in exercise, cooking for his family, and reading philosophy, science fiction, and fantasy novels.

Q Grader

Contact Jon

Chaz Day

Wholesale Program Manager

Chaz has a diverse background in sales and cross-functional leadership. In January 2022 he joined the Onyx team, and he now oversees our wholesale and grocery programs. An NWA transplant, Chaz has fallen in love with cycling and year-round golf. He currently resides in downtown Rogers.

Contact Chaz

Bear Soliven

Sales Representative, Southern Territory

With over 15 years of coffee experience, Bear is your go-to wholesale representative in the Heartland. Bear has been with Onyx through every season of its growth and is uniquely equipped to exceed your needs in everything from bulk coffee orders to brand collaborations. Our friendly neighborhood Bear is known for his flavorful hospitality, big personality, and great kindness.

Contact Bear for wholesale inquiries in any of the following states: NC, SC, FL, AL, MS, MO, TX, TN, GA, LA, OK, and AR.

US Cup Taster’s 6th 2024

Contact Bear

Lance Hedrick

Director of EU and West Coast Wholesale

With over a decade of industry experience, Lance earned his coffee education through years of hands-on experience, as well as through countless hours of meticulous experimentation and research. After working with Onyx in various evolving roles in Arkansas for many years, Lance moved overseas to help Onyx launch their International Roastery Collective. In addition to working with cafes around the world to formulate and achieve their goals, Lance is also a respected digital educator on YouTube.

2x CoffeeFest Latte Art World Championship Open Winner
2019 & 2020 US Brewer’s Cup Finalist
Coach to 2021 & 2022 World Barista Runner Ups
YouTuber

Contact Lance

Amie Raskin

Director of Northeast, Mid Atlantic and Midwest Sales

Amie Raskin is our Director of Northeast, Mid Atlantic and Midwest Sales. Amie is a long time coffee professional, hailing from LA and now residing in Brooklyn. She loves washed coffee and natural wines, lap swimming, and her two cats named Sweet Pea and Pippa. We are thrilled for her to lead our initiatives in the Northeast!

Contact Amie

Leyf Sanford

Wholesale

Hey, I’m Leyf.

I joined Onyx in 2021 as a barista and now serve as a wholesale representative, building partnerships rooted in care and intention.

My relationship with God has set the standard for how I serve others—with humility, integrity, and a commitment to excellence. Growing up in San Diego and surfing all over SoCal taught me reverence, how to challenge what’s feared, the patience to know that anything worth doing is worth doing well, and the treasure that can be discovered in building relationships—lessons I carry into every aspect of the adventures to come.

For me, coffee is about people. It’s a story of care, from seed to cup, and I’m stoked to share that story with those who value the details as much as I do. It’s for who it’s for, I’m ready when you are.

Let’s create something gnarly together.

Contact Leyf

Elika Liftee

Director of Education

Elika joined Onyx Coffee Lab in 2015, just before the opening of the Downtown Bentonville café, and he has since served in several different roles inside Onyx. Elika has been a trainer since 2017, and he became head of the department in 2020. Elika is known for taking a technical approach to coffee brewing, which he expertly distills into approachable classes for baristas, wholesale partners, and members of our community. Elika is a highly awarded coffee competitor, holding multiple titles across both national and world levels of Brewer’s Cup. He loves brewing new coffees, trying out new tools, and playing pickelball.

United States Brewer’s Cup Champion 2020
World Brewer’s Cup 3rd 2021
United States Brewer’s Cup Champion 2022
World Brewer’s Cup Runner-up 2022
United States Brewer’s Cup 6th 2023

Contact Elika

Dakota Graff

Director of Coffee and Green Buyer

Dakota Graff is our Director of Coffee and Green Buyer, and he is responsible for sourcing the highest-quality green coffee possible from producers worldwide. Dakota manages our coffee lineup and develops relationships and initiatives that benefit our producing partners. More than just someone who sources coffee, Dakota is a respected industry figure who freely shares his knowledge and passion through Onyx’s educational content and his participation in coffee competitions.

When not traveling the globe sourcing coffee, Dakota enjoys running, making pizza, and working in his wood shop.

US Barista National Qualifier 2018
US Coffee in Good Spirits 6th 2019
US Coffee in Good Spirits 2nd 2020
US Barista Finalist 2023

Contact Dakota

Niki Weegens

Creative Director

Niki joined the Onyx Team as the Director of Social Media in January 2022. Since then she has become the Creative Director leading a team of individuals in all things Onyx Coffee Lab. From brand strategy to creative production, she directs and takes part in all things that craft Onyx’s story to tell to the world!

Contact Niki

Jaxon Nash

Media & E-Commerce Manager

Jaxon joined the Onyx Team as the Manager of Social Media in November 2023.

In the role of Media and E-Commerce Manager, he helps manage all avenues of communication and media with the company's online following. Jaxon leverages media insights and analytics to understand how to better communicate our brand to our audience while providing engaging content for followers to experience. He also helps to coordinate and oversee the release of all retail and wholesale items in the Onyx product catalog.

Taking part in both content creation and creative marketing and advertising, he helps to tell the story of Onyx to the public through the means of digital media to drive sales and increase reach.

Contact Jaxon

Morgan Eckroth

Content Marketing Specialist

Morgan Eckroth joined the Onyx team as our Content Marketing Specialist in May of 2022. You can find her making entertaining and educational coffee content and holding down the title of The Internet’s Friendliest Barista. Morgan is the 2022 US Barista Champion and the 2022 World Barista Champion Runner Up.

Contact Morgan

Ted Rosenblatt

Tech

Ted was fascinated with how things worked from a young age, and started to learn by watching others take things apart to fix them. He eventually started to do this on his own, and became more and more interested in fixing things. Now, Ted gets to do this as a job and enjoys figuring out how and why something is not working, and what it takes to repair. Here at Onyx, he gets to use his knowledge on a variety of equipment, ranging from a simple grinder to a large 70 kilo coffee roaster. Everyday there’s something else to learn about and fix.

Certified Espresso Technician
Certified La Marzocco
Certified Modbar Specialist

Contact Ted

Wholesale Benefits

Onyx has always been industry focused—the producers, the baristas, and the cafes. We’ve built a team and benefit packages based on being in your shoes, running coffee programs, cafes and restaurants, and knowing what we would want from a partnership. Benefit from what we know and what we can offer you. We look forward to serving you.
(click below to read more about our partnership benefits)

Great Coffee

A quality coffee beverage starts all the way back at the farm. From its inception, every step along the supply chain influences the characteristics of the final cup. We know that building a successful business requires this same kind of intentionality. Our coffees set you up to produce drinks that customers love. Our strict quality control process means that we only send out the absolute best coffees we roast. A commitment to pricing and logistics transparency means that you have access to all the data we do, that you can know and trust our process.

World Class Training

We take a lot of pride in our training program at Onyx. Our trainers have all excelled greatly in the world of coffee, from winning national titles in brewing to international titles in latte art. Beyond these competitive achievements, however, they are simply phenomenal coffee professionals, able to break down complex brew theory into digestible, enjoyable lessons. Together, our trainers have had a hand in the creation of incredible baristas. For our partners we offer on site, virtual, and on campus training at our HQ at the 1907. From basic espresso theory to training trainers, we can do it all.

Customer Service

Customer service for us is not simply a requisite to fulfill; instead, it, alongside our commitment to quality, is our top concern. Not only do we desire intentional and fruitful relationships with every partner, big and small, but we strive to offer extremely quick and efficient services. We truly believe our success is only found in the success of those with whom we work, so we will do whatever we can to help you and your shop reach your goals.

Tech Support

The importance of properly functioning machinery can not be over stated. Whether it’s equipment recommendations, regular maintenance or an emergency repair we offer support for wholesale customers and other shops alike. We work on and support most major coffee equipment brands. Expertise and passion for coffee combine with excellence and customer service.

Consulting

So much of hospitality, customer experience, and staff efficiency begins with thoughtful design. Whether it’s guidance on purchasing coffee equipment or MEP layout on your coffee bar, our team has the experience to provide in depth feedback on your project. Our goal is to help set our partners up to offer the very best high end coffee service.

Culture & Partnership

We’re an independently owned company who want to see grassroots coffee grow. No investors to please, just us. We want to see independent cafes flourish. Whether its social media support or hanging out at a coffee event, we’re committed to relationships and to excellence and we truly thrive whenever our partners are successful.

Having Onyx in our cafe has been an absolute joy. This coffee never disappoints, and their bags catch everyone’s attention. The coffee always ships the same day I order, and arrives in days! Even states away: they are incredibly accommodating and consistent. There is nothing better than getting a new shipment of Onyx Coffee!

Tyler White
General Manager at Pause Coffee House, Fair Oaks, CA

Onyx has provided us with one of the most delicious coffees every week for over a year with consistency. They take care of us when we forget to place orders or have any issues. One of the most pleasant partners we've worked with, and a team full of positive energy. We always look forward to what fun they'll bring to the table next time.

Marcelo Kim
General Manager of Alchemist Coffee Project

Partnering with Onyx has been incredibly rewarding since making the decision prior to opening our shop. Our local community was enthusiastic to see their coffees on bar, and we've always been blown away by the quality of every coffee as well as the customer service and transparency we have received since day one. From taking trips to visit and train in Arkansas, to hosting events together here in Nashville, the Onyx crew feel like extended family and we are ever so grateful for the chance to work together.

Jordan
Retrograde Coffee - Nashville, TN

For the past three years the relationship with Onyx has more than met our expectations. We knew we made the right choice from the beginning. Working with them has been a breeze and anytime we have questions or need advice they are always there with an answer or solution. We owe so much of our success to Onyx. People see the name in the window and know they are getting quality coffee.

Deidre Mays
Magnolia Coffee House - Arkansas

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